BamBam Budz is a bold cannabis brand inspired by the explosive personality of UFC fighter Tai Tuivasa. The project includes the creation of a unique illustrated mascot, a graffiti-style logo, and a full visual direction that captures Tuivasa’s humor, strength, and street-energy vibe. The identity was designed to feel modern, vibrant, and instantly recognizable across cannabis packaging, merchandise, apparel, and social media touchpoints. With a mix of neon color accents, sharp linework, and an expressive character style, the brand delivers a powerful visual punch that connects directly with fans and consumers. This project showcases a complete branding package — integrating illustration, logo development, and product-ready graphics crafted for a growing cannabis lifestyle brand.